Create a program that Tennesseans can participate in at any level to educate and raise awareness about Tennessee's litter problem through a gamified experience. Include a badge point system, challenges, prizes, and competition on this app.
Comparative Analysis: To understand how to improve the interaction on the application for the loyalty program, I looked into competitors that offered the same services. I looked at the Starbucks & Duligula, which provided the badges point system, analyzing them to reverse engineer it.
I focused on who to design for and what features and functionalities the app should offer by looking at the different platforms.
User Story: Gamification is based on the needs of people. The core of it is to promote internal drive. The game also allows more incentive to earn points for prizes, which will shift user driving factors.
User Flow: I outlined the pain points and created an architecture information system outlining the features that need to be developed. Which also allowed me to focus on the main screens to pitch to the client. Please note, this will later be expanded with more screens.
Screens - Iterations Round 1