Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. Common email marketing goals boil down to two factors, staying at the top of the user's inboxes and staying relevant. Although there are many ways to accomplish these goals, a new approach that I took focused on a revamp for the welcome automation. I wanted to take the opportunity to revamp the current set up and optimize it. My welcome automation will walk you through all the steps that go into setting up an automation.