South Padre Island | Email Redesign
South Padre Island located on the coastal tip of Texas with beautiful beaches, warm Gulf waters, fishing, boating, bird watching, and shopping. South Padre Island's new website launch 2019. South Padre Island tasked The Atkins Group digital team to create new email templates that would help support the new website designs.
The Challenge
Create new designs, code, and test emails to support the new South Padre Island website. However, in addition to the new website, South Padre Island also acquire a new CRM platform. The transition was the perfect opportunity to restructure the automation and templates for South Padre. The new designs had to be responsive, modern, and follow the new brand guidelines. The CRM had to be set up and tested from scratch to support the new leads pulling in from the website. Research and testing helped find the right fit for the emails and was the foundation for the rest of the campaigns that followed.
Users Cases.
- Spring Break: Deploy November - March. Welcome to Spring Break Island - South Padre Island guide to concerts, events, and deals.
- Winter Texan: Deploy September - February. The scoop on news and events locally and around the Rio Grand Valley for Winter Texans.
- Family Travel: Deploy May-August. Providing guidance and tips on planning the ultimate tropical family vacation.
- Meeting and Groups: Deploy monthly. South Padre Island official guide for meetings and event planners.
Design Process.
The Final Designs.
Once the designs were approved, it was time to create the automation and structure of the new CRM platform. I created new forms, welcome automation, and tags. The CRM platform is the foundation of the overall user experience when the contact enters and leaves the site. Upon request, to view the full case study, please send me an email.
