Motion Graphics

Motion graphics help convey messages and add depth to the creative campaigns. Graphics Interchange Format (GIF) helps enhance static posts by creating subtle animations that engage with the contacts. By utilizing both gifs and motion graphic techniques, The Atkins Group Digital team created fun, new, and innovative designs for email marketing.

South Padre Island
Created at
The Atkins Group
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The Challenge

The key to animated GIFs in an email is to follow the longstanding UX best practices for animations. Use them purposefully to communicate information, but not going overboard. Another challenge we faced as a team was time restraints, working with less than 5 seconds without overwhelming the users was key to our designs.

The Design Process.