THRC | Texas State University
Digital media specialist with experience in CMS administration, digital content strategy, and cross-team project coordination for a university research center, supporting web presence, brand consistency, and audience engagement through hands-on management of digital content and multimedia assets.
The Challenge
At the Translational Health Research Center (THRC), I worked closely with the internal MarCom team as the Digital Media Specialist, with me primarily leading the digital media and online engagement efforts. My responsibilities included designing and developing new web pages, analyzing website performance through Siteimprove and Google Analytics, applying web best practices and accessibility standards, and creating digital campaigns to drive traffic back to the website. What made the role unique was the opportunity to work across both digital and creative content. I was able to independently produce photography and video, participate in on-set filming, and collaborate with researchers to develop new projects and programs. I also helped bring their research and initiatives into the public space by developing content that made complex research more accessible and engaging for broader audiences.
Web Responsive & Mobile Strategy - SEO/AEO & UI initiatives
At THRC, I was responsible for analyzing and optimizing web pages to improve SEO and AEO performance while also refreshing page designs within the GATO CMS structure. I focused on improving content organization, usability, accessibility, and overall user experience while working within the existing CMS framework. Below are examples of web pages I helped design, develop, and optimize.
Web Responsive & Mobile Strategy - THRC UX Navigation Redesign
A major part of my role was optimizing the website and improving the overall user experience. One of the larger projects I led was a complete navigation redesign to create a clearer, more intuitive structure for the website. I organized a workshop with our team to evaluate the existing navigation and identify areas for improvement, then worked directly with our director to develop a new navigation structure that would make it easier for users to find information and navigate the site.
Digital Content Creation - Photography, Film, and Social Engagement
What made this role unique was the opportunity to utilize my creative skills beyond digital media. I was able to shoot photography, participate in video production and on-set filming, and contribute to the creative process from concept to final product. Below are examples of photography I captured, short-form video productions I helped create, and digital advertisements I designed.
