Bella Vida San Antonio | Digital Experience
Bella Vida at La Cantera, is a brand-new Senior Living community entering the San Antonio, Texas market. I was entrusted with the responsibility of developing a new website and setting up an email marketing campaign aligned with our new branding. These marketing endeavors are geared towards fostering a thriving community and driving sign-ups for our dedicated sales team.
The Challenge
Our client requires the creation of a new, cohesive digital presence. Given the target audience's age group, it's crucial to ensure the site is user-friendly for seniors. Additionally, a clear pathway should be provided to guide users in navigating the site and registering for events.
Email Marketing Case Study
60% Interaction Rate | +38% Growth | 28% Average Open Rate
Solutions: Streamlined processes for customer base organization using labels, tags, and segments integrated
Establishing an email marketing initiative proved instrumental in driving event sign-ups, ultimately resulting in successful conversions. I successfully implemented a comprehensive email marketing program designed to capture leads and seamlessly integrate them with the sales team using two CRM software platforms. Additionally, I set up events and forms to gather essential data, ensuring a streamlined process for engagement and follow-up.
UX
A senior-friendly website should prioritize simplicity, readability, and ease of navigation. Large, legible fonts and high-contrast color schemes enhance readability for older eyes. Intuitive, well-labeled menus and clear, descriptive buttons guide users seamlessly through the site. Providing prominent search functionality allows seniors to quickly find what they're looking for. Content should be concise, avoiding jargon, and supplemented with visuals for better comprehension.
UI
A user-centric UI design should also minimize clutter and present information in a clear, organized manner. Overall, a senior-friendly UI should be a gateway to a seamless digital experience, empowering older users to navigate and engage with the website comfortably and confidently.