illumiNight | Website Design

IllumiNight and Decor IQ hosted a lighted holiday drive-thru experience for the city of San Antonio with proceeds benefiting Spurs Give. A mile-long journey through a lighted up winter wonderland, safe, and contactless experience. The Atkins Group digital and creative team helped to redesign the website.

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The Atkins Group
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The Challenge

You are bound to face challenges in organizing a brand new event. Illuminight would be no exception. While we cannot foresee all technical backend problems, coming together as a team and tackling the user experience first establish a solid foundation for the website. By prioritizing the main goals, I was able to cut back on time and leave the rest of the budget for design. The dark tone of the website represents the nightfall from the event; With a glowing blurred background for a holiday flare. Please note, I was only responsible for the UI and front end elements, not the backend build.